I interact with a lot of business owners and every single time I ask what their online platforms are, 20% of them give a blank look, as if I am speaking gibberish or something out of planet earth. In 2020 it is very shocking to find a business owner who doesn’t at least have one or two online platforms for their businesses. It might be a website, or a social media page but you definitely must have an online platform for your business that puts you in the market for potential customers.
The internet has influenced how we market and advertise our business services and products to an extent that if you are not taking advantage of it, then you are definitely doing yourself a great disservice. Using the internet has far more benefits and advantages that you will come across when it comes to internet marketing and that is why we will look at a couple of steps you must take as a business owner to rip the benefits in the long run.
Before you even decide to use a particular strategy for your internet marketing, you need to determine a need for your business. Does your business need internet marketing? Is it something that you would want to invest in? Do you believe that internet marketing can be a game-changer for your business? Is it important for you or is it just an option for you? If your answer to these questions is yes, then you are in the right place and I will be able to give you a game-changer internet marketing strategy that will work exceptionally for your business.
There are a lot of strategies going around on the internet that promise you possible success and you might be wondering why this one is any different. Below I have mentioned some qualities I had to consider when deciding on what strategies would work and how they would work to benefit any business.
- EXPECTATIONS: There are particular things that potential customers or people expect you to have for them to believe that your business is legit and they can depend on it.
- ACCESSIBILITY: As much as you would want to use all the strategies for your internet marketing you must use the one that is easily accessible to you.
- AFFORDABILITY: These strategies are super affordable and you won’t have to spend any extra dollar for them to work for your business.
- VALUEBILITY: These strategies offer a great deal of value to your business and company so you will definitely benefit from them and it is assured.
- TIME SENSITIVITY: The earlier you jump on to these strategies and start using them for your business the sooner you will start benefiting from them. The longer you use them, the longer you will benefit from them.
Content marketing is an internet marketing strategy where you can create different contents that can be consumed by potential customers or readers on your business website or blog. Depending on what criteria you want to use, you can either create, webinar presentations, eBooks, white papers, and any other form of content that is marketable depending on what your business niche is. This strategy will encourage downloads and sign-ups which will eventually help in sending traffic to your sites with time. We are all aware that different people will visit your site for different benefits and not all of them are there to purchase your services or products. Content marketing will cater to all the other readers who will eventually turn out to be your customers.
More times than not you have heard people say you cannot separate the Brand from the person. It sounds like a cliché but it is the reality. You must be able to work on your personal Brand as a business owner before you can work on the businesses brand. This is usually the case for business owners whose personal brand is bigger than their business brand. It is very easy for a successful business owner with a great brand to catapult his or her own business brand to greater heights and get great success.
This is how I see it, if you are an individual whose brand is greatly known and trusted, anything you introduce to your customers will definitely be trusted. That is exactly how you build a ton of success for your business, by building a trust worthy personal brand. This is a really cheap way to network your faceless business using your face and brand and gaining immensely from it and it is inexpensive too.
Social media marketing
In 2020 if you do not have a social media account as an individual, regardless of which one you choose then you are probably living under a rock or something of the sort. I understand there are people who don’t see the need of having a social media account but if you are a business owner and you see no need of having an account for your business, then you are better off staying away from owning a business. In no way I’m I saying that a business will not work well for you if you don’t have an account, all I’m saying is that the sole reason people create businesses is so that they can make profits and live comfortable. Getting a social media site for your business is the first step towards achieving that.
As soon as you have a social media site for your business, be sure to keep the content you put out interesting and relatable so that you can attract an audience and keep them. By doing this, you will gain brand visibility, a greater reputation, and far more inbound traffic.
Personalized mail marketing
This is one strategy that I love using and one that will always guarantee you significant benefits in the long run. Apart from it being a way to keep up with your customers and potential customers, it helps your business stay fresh in people’s minds every single time they receive your personalized emails. It is also beneficial because it has a great potential for ROI because is as inexpensive as you could think.
You might wonder, how you would go about collecting emails. That is so simple, you can create a subscription list where potential clients and clients subscribe in order to receive updates on your business products and services. Trust me if what you offer is as good as you claim you will have many people subscribing to it. This will definitely help in increasing traffic to your site.
Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers, and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.
Search engine optimization (SEO)
This should have been strategy number one but I’m sure you have heard too much about search engine optimization to an extent that you would run mad if somebody else mentioned it. Rightfully so, it is one of the most important internet marketing strategies. This is when you make your website visible on the world wide web by using particular phrases or words that are constantly used in your business niche so that they are visible on search engines. This means that you will get more traffic from people searching for the product or services your business offers. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.
As much as all these strategies can be used individually and still benefit your business greatly, I would advise you to use all of them to maximize the impact they will have on your business and wait and see how great your business will perform and how fast it will grow.